Babar (Yes, like the cartoon ‘Babar the elephant’) is the main man behind this portal. 26-year old MBA- graduate Babar is an entrepreneur at heart; founder of three companies. His specialization in digital marketing and project management along with four years in multinational corporate experience gives him the perfect skill set to lead such a company.
“We provide a win-win solution for both brands and influencers. Influencer Hub is going to be the Facebook for influencer marketing. Me and my team have put our hearts out in making sure we provide an easy path for everyone interested in influencer marketing.”, Says Babar.
Babar has a very unique opinion about Influencer Marketing “ You. Me. We are all influencers. Anyone who can influence any decision of even a single person is an influencer. Come, join our team as an influencer, or a brand. Or even both!”
Maria is an aspiring singer with a lot of business intellect. A perfect example of beauty with brains, Maria got on board with Influencer Hub as soon as the idea was floated. Babar and Maria worked in corporate America, both were tired of it, and both wanted to make a difference!
“Influencer Hub will make sure brands don’t have to reach out to influencers one at a time. Our goal is to help brands increase their reach, promote, sell and earn more with just a few clicks. With a cumulative reach of over 2 million followers already, our influencers provide much higher engagement and interaction to brands.”
Rabia is a corporate marketer with more than 6 years of experience; ranging from small startups to multinationals. Her latest role was as a Brand Manager for a big portfolio at Nestle. Graduating at the top of her class in her MBA degree opened a lot of opportunities for her, but she always wanted to stand out and do something that is useful and unique.
“Marketing has changed drastically over the last 10 years. 10 years earlier, you could never think of reaching more than 2 million people for FREE with just a few clicks. Solutions like Influencer Hub make that possible now. Social Media is the new word of mouth. And word of mouth is the best form of marketing. There is A LOT of money on the table; brands want to spend money on social media and influencer marketing. Our job is to make sure that money reaches the right hands.”
Aun Abbas is the founder of a technology startup iTitans. He is also the former Group Brand Manager of Peshawar Zalmi, the largest sports franchise of the Pakistan Super League. He has a passion for sports, technology and marketing. With all three combined, Aun is passionate about formulating strategies to attain business goals.
He is the executioner of the Influencer Hub website with the help of highly skilled experts like Rizwan Saleem & Muhammad Salman in his team.
With a Masters degree in entrepreneurship from University of Tampa and a strong family history in the same field, Harsh is a valuable part of our team. He understands the market well and has an excellent track record of closing deals for all companies he has worked for.
“I am a fitness freak, I get my motivation from athletes that I follow on social media. They INFLUENCE me to make purchasing decisions like a lot of us. To be honest, Influencer Hub is an easy sell for me. No brand wants to say no to literally free marketing. We want to reach out to all sorts of brands; retail, fashion, fitness, food chains, beauty, healthcare, lifestyle. Our portal is well suited to be sold to nearly all sorts of businesses!”
Colin is an experienced business development and digital marketing professional with a special focus on social media and influencer management. Totaling over 7 years (and counting) of expertise in understanding the customer and forming an optimal customer experience strategy through branding, storytelling, and education, Colin believes the devil is in the details. Always looking to improve, Colin will be continuously seeking ways to enhance Influencer Hub’s awareness and capabilities.
Alpesh is a working partner in pharmacy entrepreneurship as a co-founder of Benzer Pharmacy. President Alpesh Patel, a clinically trained pharmacist licensed in both Michigan and Florida, has overseen the continued growth of the organization since its inception in 2009.
Alpesh has received professional recognition on an individual basis, earning selection as:
Lawrence is an aspiring fitness model who loves the outdoors. His specialty is talking to people and building relationships. With experience in photography and Vlogs, he provides a creative edge to the team too.
“The industry is ever evolving, especially the marketing side. Marketing through influencers is not a new concept; since the start influential people (actors, sportsmen, politicians, celebrities etc) have been used by brands to help them sell more. It has just gone digital now, more so it has gone to social media. Barely do we see brands spending a lot on billboards or even TV ads. They can get much more ROI through social media marketing; Influencer Hub makes sure that is easily possible with as few as 5 clicks.”
Neha has been working for renowned brands as a social media manager. She brings in a lot of in-depth sights and technical knowledge to the business.
“Everyone thinks that they can manage social media accounts. That is true, everyone can – but not properly. It is not about whether or not you can manage it, it is about HOW you can manage it effectively. Brands can make a fortune through social media (specially Instagram), and brands can lose fortunes too. Managing social media accounts for a digital marketing (Affiliate marketing) agency is challenging, yet interesting. I am glad to have great support from people in my department already.’
Cherish is a beauty lover/model who has been in the industry for 8+ years now. She has in depth knowledge of how the beauty industry works.
“Women/men always want to look beautiful. I have seen how the industry has grown over the last decade. How brands and people have become more focused on natural looks and eco-friendly products. Quality is number one preference for all stakeholders now. As a beauty influencer myself, I love products that make me feel confident and which I can relate to. My followers buy products that I use/recommend because they trust me. Trust comes with a lot of responsibility.”
Arfa helps brands get familiarized with the platform and communicate with them on behalf of Influencer Hub. She ensures smooth onboarding for brands, helping them along the entire process. She develops and executes brand marketing strategies and creative campaigns that ultimately improve the Influencer Hub experience for our valuable brands.
“Communication is a critical factor that comes into play when you’re working with a team. It becomes even more crucial when you’re working with clients. Being able to effectively communicate with them on behalf of your entire team is perhaps the most important skill to have. You need to understand your clients and do your best to ensure that they understand you too.
Ayesha has been working with Influencer Hub as an Influencers' Communication Manager. She is a dedicated, hardworking individual who always makes sure our influencers are happy!
“Working here is an absolutely stellar experience as there is a flexible working environment and an amazing team”, says Ayesha. “I think Influencer marketing has entered a golden decade. We're at the beginning of it and I am very proud to be a part of it through this platform.".
Rizwan is a lead developer having 5+ years of experience. He is renowned for his dedication and hardwork. He understands client requirements and makes a plan to develop the required functionalities.
Zainab is a Management Science graduate with a diverse range of interests, including finance, sports, art and history. With experiences of working with startups and multinationals alike, she brings a wealth of experience as the team lead at Influencer Hub.
Zainab started part-time with Influencer Hub as a content developer during her senior year at college. After graduating, she joined full-time and has been leading the operations of Influencer Hub.
"Being able to lead the energetic Influencer Hub team is what I love most about my work".
Currently, Zainab is also working as the Finance lead at iTitans, another project by Influencer Hub’s founders.
For starters, you will not be charged any registration fee or membership fee - Yay! As for payment to influencers for marketing your product, there are three options for you.
From the Menu on the left side of your Dashboard, click on the Collaborations tab and select All Collaborations from the dropdown. You will be able to see a list of all the collaborations that you are engaged in. For each collaboration, you will be able to view the product price and the influencer commission you are to receive. Once the collaboration request is approved and you have completed the brand’s required tasks, you will upload the URL of your Instagram post (within 1 week of making the actual post) by clicking the ‘Pending’ tab under Actions. After uploading, you will receive the payment from the brand and the status for that campaign will be displayed as complete. Influencers are not required to share their account details when they registe Only when an influencer will be ready to get paid will they be asked to share their account information.
We offer a comprehensive approach to affiliate marketing, whereby your business freed from the hassle of creating digital marketing campaigns from scratch. From vetting the appropriate influencers to performance reporting after the completion of your campaign, we take care of the entire process for you.
We provide flexibility to both brands and influencers. Our pricing options are tailored to suit your business needs and preferences of paying a flat fee or choosing a commission based plan. We offer our services free of charge for the first year, so you can try it out first before deciding to stick around!
Before deciding which influencer will be the right fit for your brand, it is highly recommended that you browse the profiles, including the influencer´s experience, style of posts, creativity and followers before making a final choice. Try to make sure that the style of posting of a particular influencer aligns well with the kind of image your brand intends to portray to the audience. Browse through an Instagram influencer’s previous posts to get an idea of the kind of posts their followers are accustomed to.
Another point to note is that influencers who have a smaller ratio of sponsored posts to total posts are generally seen as more credible and trustworthy among their audience. Those influencers that engage their followers with something like a personal story are far more likely to actually make a follower buy the product than an influencer who just does a generic product review.
Micro-influencers are an excellent option for targeting a following base that is highly engaged with the influencers they follow. A study by Markerly revealed that influencers with fewer than 1,000 followers have a like rate of around 8%, while those with 1,000 followers to 10,000 followers have a like rate of about 4%.
If your brand wants to reach out to a larger audience, choose an influencer with a following of more than 10,000. An upfront payment of $0.01 per USA follower will have to be made to the influencer in this case once they accept the collaboration.
The homepage of your Dashboard (for both influencers and brands will display graphical representations of your post reach and reach per dollar.
For brands: In the menu on the left side of your Dashboard, select ‘Reports’ from the menu bar, and then click ‘Account Summary’ from the dropdown. You will find the summarized information for each campaign, including the reach. You can use the information in this section to monitor your campaigns. This includes details on the number of collaborations under each campaign, the amount paid, the amount due, the reach for each campaign, as well as the totals for all these items.
For Influencers: In the menu on the left side of your Dashboard, select ‘Reports’ from the menu bar, and then click ‘Referral Earnings’’ from the drop down. This section will display the commission earned and the earnings date, as well as total earnings.